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john9221
PostWysłany: Śro 14:55, 09 Mar 2011    Temat postu: On the Makaloa Mat LondonJack Publishedaanfod

ution
There are no ideal solutions to these problemsother than trying to design experi-
ments that can be performed in a natural setting with a random sample from the pop-
ulation of interest. In most experimental workthese idealistic solutions are
impossible. A partial solution is to measure variables for which the volunteers might
differ from the general populationsuch as incomeageor healthand then try to
determine the extent to which those variables would make the results less general
than desired. In any casewhen you read the results of a studyyou should question
its ecological validity and its generalizability.
REAL SMOKERS WITH A DESIRE TO QUIT
The researchers in Case Study 5.1 did many things to help ensure ecological
validity and generalizability. Firstthey used a standard intervention program
available from and recommended by the National Cancer Institute instead of
inventing their own so that other physicians could follow the same program. Next
they used participants at three different locations around the countryrather than
in one community onlyand they involved a wide range of ages (20 to 65). They
included individuals who lived in households with other smokers as well as those
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