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Franchising business planning knowledge of basic legal concepts

I. What is franchising?

means that an intellectual property owner (used within the scope of their rights. The licensee (? Each can make different use of intellectual property license license.

franchise points:

◎ franchisee sales and franchise related person or trade mark quality standards meet the franchisor's goods or services

◎ franchisor to the franchisee business important to control or provide important help

◎ as a franchise or start to obtain the conditions of operation, the franchisee must pay a fee when opened.
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the basic characteristics of the franchise

1, 2, uniform appearance store name, unified financial management Bosch Xu Lianrui lock management program administered by the business strategy based on the concept of common sense law Law Line.

3, 4, uniform merchandising, unified advertising promotions

5, 6, unified logistics and distribution, uniform service standards

7, 8, unified management, unified operational guidance

9, 10, a unified quality standard,belstaff outlet, uniform staff training

(i) registered patent (Patent) A patent is an invention of the invention to the person or people granted after the grant sole right, but the inventor is required to disclose their inventions conditions. Patents have a fixed period, after the expiry of the period, the public is free to use the invention.

patented product (patented product) (a) means a standard patent has been granted or short-term patent (as the case may be) of the invention of the product; (b) for a standard patent has been granted or short-term patent (as the case may be) the methods, means directly obtained by this method has been applied to the method of product or products;? under the Patents Ordinance, the patentee may grant a patent license terms must be reasonable, not limit the licensee to other persons or only to the patent holder is not a patented invention to obtain some of the products or materials.

exclusive license The invention of any of the rights granted to grant the license holder or holders and the person authorized by him license

(ii) trademarks and trade names (Trade Mark Trade Name) the goods or services with other businesses to identify the goods or services and the ability to graphically expressed by the symbol.

trademark can be words (including personal names), indications, designs, letters, words, numbers, , graphic elements, colors, sounds, smells, the shape of goods or their packaging, and any combination of such signs pose. registered trademarks enjoy the common law protection.

registered trademark of the franchise may be general or limited nature of the limited license - If the trademark is registered for certain goods or services, you can license the goods or services may be licensed on a part Specific trademark usage or in specific regions. may authorize the licensee to grant further concessions.

exclusive license - refers to the authorized licensee to the exclusion of all other persons (including the license granted to the person) the use of a registered trade mark general or limited license; in order to protect trademark owners and licensees of the interests of the franchise as soon as possible the relevant documents be registered. the interests of such licensees will open, and can be made to a third party the identity of the plaintiff infringement litigation, and obtain compensation.

(iii) the copyright (Copyright) in Hong Kong, copyright without registration, from the creation date of original works will automatically own the copyright. copyright protection is the expression of ideas rather than ideas itself. Therefore, a permanent form of text or other works will be protected by copyright.