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air max 97 shoes Brits Decline French Wine Sales o 
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Dołączył: 14 Mar 2011
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PostWysłany: Wto 4:52, 12 Kwi 2011  

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Eurotunnel Booze-Cruise
On a French bottle of wine however things are quite different, since, due to ancient French regulations about the type of information which can be put on the label. On a decent bottle of wine from France the wine buyer will not find out what type of grape, region, or even the brand or vineyard the wine came from. Only the producers of cheaper Bordeux and Burgandy wines, those made 100% from one specified grape can put “Pinot Noir”, “Chardonnay” [link widoczny dla zalogowanych], “Merlot” or “Sauvignon Blanc” on the label. Even if only a fraction of the wine has been made with another grape type they are forbidden from entering any information on the front label.
Aside from all the economics it seems wine drinkers may be turning to Australian and American wines for another reason – the fact their bottles have clearer labelling and are labelled with the wine region, the grape and the producer. On picking up an Australian bottle of wine a wine purchaser does not have to be an expert to quickly get a clear idea of what is inside the wine bottle – the wine label informs a wine buyer about the grape variety, e.g. chardonnay [link widoczny dla zalogowanych], the region and maker giving a wine drinker knowledge about how it will taste and which types of food it will go with.
There are a number of reasons why this may be class="dynamic">The Price of Wine
Figures from Nielson market research showed that an average bottle of wine in the UK went up in price last year by 44p - an increase of 9%, way over the level of inflation at around 1.8%. The hike in price resulted partly from the increase in tax on each bottle – in the UK nearly 50% of the cost of a bottle of wine is paid to the taxman, while the French pay only VAT on wine of around 20% - which means a bottle of wine which costs only £2.51 in France costs around £4.26 in Great Britain.
The Value of Sterling
How French Wine is Labelled
The value of sterling has also had an impact on dropping sales of French wine with the pound worth less against the Euro than ever before, and since French wine producers have been unwilling to drop their prices to match, this has meant that in the UK people are not stocking up on their old favourites. British wine drinkers have been less willing to push the boat out and buy a bottle of French Champagne in these austere times [link widoczny dla zalogowanych], with the outcome being that sales of Italian Prosecco have grown - a bottle of fizzy wine still goes down a treat but second best will do.
In the UK during the credit crunch demand for wine from France has plummeted. Sales of French wine dropped 6.5% last year which put France in third place behind Australia and America and recently French wine has been outsold for the first time by both South Africa and Italy. Out of the 25 best selling wines in the UK, only one French wine made it in – that produced by J.P Chenet, whose sales were down 10 per cent.


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