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Keep in mind the good ol’ days when infant carrots had been just wholesome snacks, packed with nutrients?
Contemplate those days gone. That child carrot you once knew and loved has copped an attitude. It is roughed up its picture, started hanging with a negative crowd, and I assume it could possibly have just given you the finger.
Yes, that is correct. Child carrots are receiving an image makeover, courtesy of advertising agency Crispin Porter + Bogusky. The new “Eat ‘Em Like Junk Food” marketing campaign is intended to get people today thinking in the delightfully crunchy treat as something but healthful.
As opposed to common supermarket packaging (bo-ring!), shops will now carry carrots in crinkly, Doritos-style bags, complete with cartoonish designs and eye-catching colours.
“You didn’t need to speak about any in the well being benefits. Everyone knows carrots are excellent for you,” stated Crispin Porter + Bogusky vice president and group creative director,[link widoczny dla zalogowanych], Tiffany Rolfe. “Our purpose was to separate it from being a vegetable as much as doable,[link widoczny dla zalogowanych], to produce a brand new category for carrots.”
Fantastic concept. Mainly because the final thing we wish to impart to our youngsters may be the wish or information to nourish their bodies with vitamins and minerals. Gross!
Furthermore to repackaging, the marketing campaign also includes a web site that emphasizes how “extreme” newborn carrots are,[link widoczny dla zalogowanych], billboards with messages like “Our crunch can beat up your crunch,[link widoczny dla zalogowanych],” and television advertisements that feature “a lady lusting following carrots.”
I consider my head just in fact exploded.
Okay, I get it. That it is parody. It’s funny! That it is campy! It's actually creating fun of all those silly, over-the-top snack adverts that depict soda guzzlers and Cheeto chompers as X-Games-caliber athletes.
But isn’t this sort of a scary indication of how far down the dietary drain our society has gone? For making something nutritious appear even remotely appetizing, we have to camouflage it as anything naughty and forbidden.
And certain, youngsters (and adults) aren’t generally eager to go for virtuous snack possibilities. But could be the only solution to up their balanced calorie intake to dress veggies up as junk meals?
Call me crazy, but wouldn’t the ultimate goal be for making the insanely processed, sugar-laden, fat-loaded garbage on grocery shelves less appealing, as opposed to striving to create the good-for-you fare resemble it?
But even I know that is ridiculous. You do not put $25 million into a marketing campaign aimed at enlightening the public or empowering them for making healthier options! It is way much more profitable to pump that dollars into anything super quirky and farcical that gets people today to guffaw and hopefully empty their wallets for the shiny, new product.
Will the campaign succeed in finding Americans to consume more healthy? Perhaps. Or, thanks to its perpetuation of junk food-style binge behavior, we may possibly just have loads of orange-skinned extreme snack addicts.
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