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Dołączył: 21 Lut 2011
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PostWysłany: Pon 10:27, 28 Mar 2011  

Programming on television advertising strategy


It is broadcasting the 2000 Olympic Games,[link widoczny dla zalogowanych], television viewing is very concentrated, achieved good ratings effect. The contrast, It is obvious that television advertising time slots programming choice of advertising publicity is essential. In summary, the television advertising to pay attention to certain programming strategies, can not be arbitrary. From the advertiser side, should be based on the product features, functions, target market, etc., select the TV (or channel), or to the TV (or Channel J bid for some of the favorable time; from the TV (or Channel) aspects that should be a careful analysis of television advertising or promotional products, based on the self (continued on page 39) 432 003 2 again on the rise, and gradually become recognized as a discipline. Recalling its history, we can easily come to this conclusion: the achievements of cross-cultural psychology is not only to his world with different cultures and ethnic areas has been systematically studied, and expanded the scope of study of psychology,[link widoczny dla zalogowanych], more importantly, makes many of his psychology research family had to re-examine those who have been dubbed the general laws of human behavior as a psychological theory, providing people with a new methodology. the development of cross-cultural psychology in the West time is not long, it has already achieved fruitful results, and its development in China is almost zero. the United States to push the famous cross-cultural psychologist Curtis said: large proportion of it for cross-cultural psychology. China will be able to re-examine the background of the new psychological outcomes. In doing so, China's psychologists should tell Western counterparts,[link widoczny dla zalogowanych], the concepts, measurement, cultural and historical factors can revise its previous psychological outcomes. personality characteristics, behavior patterns and Westerners are very different,[link widoczny dla zalogowanych], and in Western cultural contexts have been the preparation of the test structure and the scale may not be suitable for Chinese people. We can not deny the level higher than that of Western Psychology in China But that does not mean we have to copy the Western research. China's psychologists first priority is to systematically verify the main theories of Western psychology in the Chinese cultural background level of application, and on this basis have innovation,[link widoczny dla zalogowanych], some in the context of Chinese culture, which is the development of psychological science and to further understand the psychological characteristics of the Chinese people is an important contribution.


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