The concept of the real estate marketing war _1446

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The nine concepts of real estate marketing war

First, the concept of property management property management concepts early start of China's real estate As a real estate development and an important part of the chain, a certain level of project management level of property owners to purchase options that affect an important factor. Because the owners want to live in a safe, convenient, thoughtful environment. Therefore, we often see slightly larger real estate and luxury real estate, often with the word Order to meet the needs of real estate development, property management agencies should establish our own business management concept, exploring advanced property management services property management business model and new operating mechanism, and fully explore the culture and community culture, focus on property management in building the brand in order to remain active in the real estate marketing. Second, the concept of green eco green concept popular real estate industry. Green is the core of marketing theory, marketing activities should be based on green consumption as the goal of human carried out a series of marketing activities is to achieve the company profitable, satisfy consumer demand and dynamic balance among the long-term interests of the new marketing. Green marketing concept emphasis on corporate marketing activities to protect the environment, help maintain ecological balance, reduce pollution and avoid waste of resources, to provide close to natural, safe products and consumption. It shares the concept of green nature soon wind blows real estate industry. Real estate marketing companies played in the green, green, ecology slogans, the whole process of trying to embody in the marketing of For example, the location chosen far as possible from sources of pollution, walls and windows using the new noise insulation materials,[link widoczny dla zalogowanych], reject the use of clay brick (to reduce consumption of land resources), use of new pollution-free decoration, no stimulation, pollution-free materials, housing construction to minimize light pollution, noise abatement, sewage and garbage focus and so on. In terms of ecological construction, the widespread emphasis on supporting the residential landscape and green environment, living environment, emphasis on comfort, sound and the harmony of the environment. These have become real estate in the USP, attracting customers, Third, the concept of continental European concept of national real estate market is almost the most common, the most common conceptual model. Start from the beginning of our real estate coastal and southern cities, and today's inland cities, European-style concept has been in the hot wind blowing, and become the focus of trying to copy and compare with one. Appearance, whether the building or plot the layout of the environment, trying to reflect the beauty of classical European architecture, modern beauty. In many cities, a little strength of the developer, slightly larger than the real estate, featuring design would be for overseas designers. European designs are often circular arches, European windows, Roman columns, Continental gate, decorative cornices and wall reliefs; residential landscape is the castle-style architecture, European sculptures, European style landscape trees, lawns and other European-style garden; still strong developers, and even the entire community Fourth, the concept quality pursuit of quality, is a progressive modern society, rich people's common desire. Have an almost classic advertising slogan - This sentence seems to put up against the house and home. In actual fact, if another perspective, it just shows the importance of the house of the family. The carrier for the family room, no room, how is home? In a sense, the house is a synonym. For ordinary people, the house is a family's largest No room to house people who have a dream, with no room for people do not want to Therefore, the concept of good manufacturing minds of real estate marketing people, the concept of the natural grade is an important Fifth, the concept of human modern city, a day to run around in the bustling downtown, busy, noisy dust Yang, hoping to find a more elegant and noble of that, home and settled down, and the noble persons as neighbors, and by the cultural environment influence, self-cultivation, so that you and your family enjoy life in comfort, warmth, it is also able to infiltrate in a civilized and noble cultural atmosphere. The pursuit of the cultural atmosphere is a city people to meet basic food and clothing, the living realm and spiritual realm of the higher requirements. Thus, the concept of evolution in the real estate marketing, the popularity of the concept of human nature is the very thing. Developers and planning, people want to improve real estate with the concept of human meaning and quality. What VI modern concept of tourism and leisure in the tension. Outside of work, want to get leisure, tourism, regulating mood, relax. Will become an important leisure modern life. Therefore, those in the suburbs with the Ministry of development projects, especially in villas in the project area, then strive to create a tourism and leisure concept. Such as swimming pools, beach, paddling pool, the Piyou wild barbecue park, with a small garden or farm property donated (which can be took care of), as well as construction of the project altogether in the outer suburbs of the tourist resort.