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Modern economy commercial advertising photography

[Abstract] With the rapid development of the global economy, advertising photography with its intuitive, timeliness, richness, convenience, economy and other advantages,[link widoczny dla zalogowanych], a large number of business areas involved, the development of the modern economy had a huge impact. Characteristics of commercial advertising photography requires the need to display and pass a comprehensive product information. Excellent advertising often has a strong artistic photography, advertising photography and commercial art is a kind of you have me, I have you, a close dialectical relationship. Advertising photography is also charged with meeting the aesthetic psychology of the consumer guide consumers the important task of the aesthetic ideas. [Key words] information dissemination commercial advertising photography art consumer any era of economic development are inseparable from the corresponding mode of information dissemination. Compared with other transmission media,[link widoczny dla zalogowanych], advertising photography intuitive, timeliness, richness, convenience, economy and so on. The rapid development in the global economy and the ensuing competition between businesses, the photographic image with its advantages of a large number of irreplaceable business areas involved, and stimulate the economy. According to statistics, the photographic images in the image in the proportion of commercial advertising has reached 90%, the market demand is enormous. With the increasing number of degree of improvement of the network increasingly developed, photographic images to enhance the competitiveness of businesses has become an important factor. An advertising photographer to display and pass a comprehensive product information main purpose of advertising photography business information to consumers and service in business practices. How to consumers accurate information fast delivery of goods, the vast number of advertisements on the main direction of the photographer. Advertising photography as a commercial activity must be limited to some extent, with the art of photography than the extreme personalization, advertising, photography can be described as Advertising photography is the primary purpose to advertise their products, for advertising effectiveness. Photographer first consideration is how the work and products, combined with the organic market, seeking best serve the characteristics of goods, the best angle close to the performance of market trends. To achieve accurate transmission of information, advertising photography requires the subject from all possible technical details should have clearly demonstrated in the screen, around the composition,[link widoczny dla zalogowanych], light and shadow, color and other visual form of language the maximum degree of the real subject sense, so that the audience can understand and appreciate every detail to learn more about the characteristics of goods, so as to achieve the purpose of disseminating information. Without clear information, photographs, becomes vague and elusive, and can not provide the necessary visual information. An advertisement in order to attract the attention of photographs must have a unique idea, both from a technical level or both from an artistic level, give a fresh feeling. Passive consumers are very common heart coupled with the can quickly be overwhelmed. For example, nowadays overwhelming fashion advertising photography, mostly handsome beauty add LOGO, creative impression. Advertising photographer to master, while strengthening the creative photography of Any piece of advertising photography ultimate goal is to highlight the products to attract the audience's attention. Intense competition in the modern business environment, businesses compete for the attention of consumers. Only new and unique creative and artistic beauty of the image will be strong consumer inadvertently noted, which in turn, appreciate, which left a deep impression, bringing the photographic image was successfully completed the task of passing product information. Main purpose of advertising photography business information to consumers. The success of an advertising photography or not, is the size of its consumer power. Accurate delivery of product information, meet the material and spiritual needs of consumers, advertising is a basic prerequisite for successful photography. Advertising photography business bears a clear responsibility, to be attached to higher demand, as a commercial photographer must have a merchant sensitive to keen to capture the atmosphere of the business, shooting adapt to the market, innovative commercial photography. Second, advertising photography, commercial and artistic photography fit in advertising, commercial components are undisputed position, but as commercial art advertising photography never can not be excluded art. Excellent advertising often has a strong artistic photography, it can help increase advertising art artistic taste, attracting people's attention to advertising content, in order to achieve the purpose of transmitting information. Advertising and commercial photography is an art you have me, I have you, a close dialectical relationship. modern advertising photography features professional. In order to improve the dissemination of results, advertising photography should be subject to the advertising business purposes, based on the focus of their artistic expression,[link widoczny dla zalogowanych], so that photographic image more visually appealing and impact, resulting in the consumer's attention. Advertising photography have to pay attention to artistic expression, advertising, commercial photography not only highlights a simple form of art expression is abnormal; advertising photography in the business practices play a role, do not understand the market trends must be blind. A lot of advertising photography to the general lack of creativity and the flow is one of the deep-seated reasons for the lack of the pursuit of artistic expression, while ignoring the root of artistic expression lies in the lack of a correct understanding of advertising photography - to advertising photography commercial phase-separated and the arts,[link widoczny dla zalogowanych], to meet market demand and publicity to the opposition to artistic personality.