Introduction to Rolex

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Rolex is one of the most famous brands globally for over a century. And the crown symbol is recognized throughout the world. It takes more than a year to assemble its over 220 minute pieces, which is done systematically by hand and is extremely detail-oriented. In fact only on the main plate, about 400 operations are conducted. Then the assembly undergoes rigorous testing and retesting. The testing is so rigorous that, even the movement deflects in less than one second, the entire assembly will be disassembled and the entire process is restarted from the very beginning. Due to high standards and excellent quality control, Rolex with no doubt will continue to be the leader in the field of luxury wristwatch-making.???? Known as the world's bestselling rolex?watch company, and with a history of over 100 years, Rolex could be regarded as the definitive textbook in branding, with its emphasis on luxury items. Unfortunately,[link widoczny dla zalogowanych], for many customers today, branding has taken on a negative nuance. Pop culture ads that rely on fashion and polling trends,[link widoczny dla zalogowanych], naming right battles, mass production that sacrifice quality through outsourcing � these are some of the different means that companies use to gain success. However, Rolex has stood its ground and has not resorted to any such means in building its image. It let's its quality products speak for itself. Hence it stands as the standard in the wrist Chanel Watches?watch industry.
?? Quality, performance,[link widoczny dla zalogowanych], innovation and stability are the four pillars that Rolex has built its brand, since the inception of the history of wristwatches. The company first sold pocket watches and folding watches called travel clocks when it was first formed in 1905 as Wilsdorf & Davis. Interestingly, until this time, it was only women who wore wristwatches. Later it became popular when people realized how impractical it was to have pocket watches, this was during the Boer War of South Africa (1899-1902) when they noticed the soldiers with wristwatches.
?? Seeing the opportunity in this new market, Hans Wilsdorf, along with his brother-in-law, William Davis formed the company and began producing high quality watches. Around three years after W & D was formed, the company's name was officially changed to Rolex, a name that was trademarked by Wilsdorf. Somewhere during that time, the benefits of having a logo and brand name to distinguish a product from its competitors was just being discovered, and Wilsdorf capitalized on this opportunity. In essence they wanted a name that was easy to pronounce by all, had no meaning as such in any European language and something that was short and easy to spell. Another example of simple brand name was George Eastman naming his camera Kodak.
Quality
?? With the establishment of his new company, Wilsdorf's pursuit for accuracy continued. And he was endowed with the world's first chronometer award for one wristwatch, after sending the first Rolex movement to the School of Horology in Bienne, Switzerland. With this award, Rolex began to gain a worldwide reputation because of the finest quality. What's more, Rolex watches went on to win a number of awards, and the awards it have received are numerous. In 1914,[link widoczny dla zalogowanych], Rolex received the award of Class A Precision Certificate from the Kew Observatory in England, which was only given to marine chronometers previously. During the testing, the Omega Watches?were subjected to three temperatures and five different positions. This entire testing process lasted for 45 days. After that, Wilsdorf insisted that all Rolex watches would be sold only with an Official Timing Certificate and all their watches would be subjected to a similar testing. So, this may explain why Rolex can maintain its highest quality and extremely accurate performance.