In the ITC sectors

john9221 · Wysłany: Sob 1:43, 19 Mar 2011

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I for the partner.Objection 6: “The Vendors drive peak-and-trough marketing.”In the ITC sectors, many solutions have a six to eighteen month sales cycle (at least). Partners can become overwhelmed with the volume of leads from once-off campaigns that quickly generate lots of leads, and then no leads at all until next year. Partners simply do not have the resources to handle the peak, and do not have professional lead management and “drip-marketing” systems to nurture longer term opportunities over time.Vendors need to take a longer-term view on co-marketing campaigns. The objective should be to provide partners with a steady stream of qualified opportunities [link widoczny dla zalogowanych], with quantities matched to partner resources. The Vendor, either directly or using a third party agency [link widoczny dla zalogowanych], should also provide lead management and nurturing support so that return-on-investment is maximised through closed sales from both near-term and long-term sales opportunities.
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