SMEs and e- _997

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SMEs and e-commerce

As the carrier of Internet commerce has become an essential information collection, transmission and exchange of tools, the network (information) era of Internet-based IT services industry has injected new vitality, in which e-commerce (Electronic Commerce, EC) were well received and has been recognized as the world economic structure of the 21st century a new economic model and catalyst. It has gone through three tough in the development process (electronic retailing, electronic commerce and online trading market), the increasingly mature, which is the core of the use of modern Computer communication technologies, especially network technology for enterprises production and business activities in social services to enable enterprises to improve production efficiency,[link widoczny dla zalogowanych], reduce operating costs, optimize resource allocation, in order to achieve the maximization of social wealth. After a period of many famous companies wait and see after wandering, has become blind fashion conscious business investments, e-commerce era castle in the air by the stylish skyscrapers into a reality, and developing at a rapid pace and profound impact on the entire small global village, who also can not be avoided, can not resist, and he is no longer a gloomy prospect, but the sun is shining, the idea that people understand the world has undergone tremendous changes. Relevant statistics show that China's industrial and commercial registration of more than 1,000 million SMEs, accounting for the vast majority of China's enterprises. According to network status survey, many SMEs face the growing prosperity of the Internet economy, confusion and difficulties: lack of professionals and build a network of independent systems; does not have sufficient funding; difficult to effectively use online information resources; which enterprises would like to integration into the international market is in serious difficulties. At present, SMEs generally do not conduct e-commerce, it is not only a huge untapped market, is also related to the process of economic globalization, China's international status. To this end, I believe that a new global network economy is growing rapidly, and the idea of an irreversible change in the entire world's economic landscape and impact on the fragile political situation around the world, with more frequent online transactions, which enterprises, especially in China account for 99% of the total number of small and medium enterprises what it means? Is self-evident. WTO accession, is bound to exacerbate the impact of relentless intensity. Internet is a serious challenge to Chinese enterprises, but also bring more development opportunities, missed the passive situation will inevitably lead to everywhere, it seems to be identical with the armies of at Chess, which is the unity of opposites most typical form of law , our large number of small and medium enterprises should attach great importance to the motion of e-business processes into real business practices, across all barriers and immediately joined the queue to the network economy, new economy and developing countries share the not outside spectators. how to implement e-commerce for SMEs in China? First, let us look at what the Internet brings benefits to give small and medium enterprises. First, the Internet has created new competitive market environment the Internet with its large capacity, high-speed transmission of information quickly permeated all aspects of the economy, and gradually become the information economy and knowledge-based economy, its social and economic structure, industrial structure and many aspects of international relations has had a profound impact on the SMEs, the Internet has created a completely new conceptualization of market competition environment. (a) build a large global market as an open network with global coverage, the Internet activities of the business from every geographical area in which the complete liberation, break through the traditional market power narrow geographical restrictions and blockades, the formation of global, unified market. But the existence of virtual reality in this market, the geographical concept has been unable to limit the development of an enterprise and market size, users and businesses will be completely free from all outside the law as defined in addition to the shackles, you can flexible and convenient to carry out online transactions. (b) of the complete market optimal allocation of resources a wide range of information on the Internet, the number of great and growing at an alarming rate to make this new virtual market has a very rich market resources. And because of network information sharing, as SMEs and large enterprises can have equal rights, he needs to have access to various types of market information, can easily exchange and consultation with users through a variety of business transactions to achieve, so that the market allocation of resources no longer limited by traditional portal, really shared by the whole society, to break the monopoly of all, to optimize resource allocation purposes. (c) to create a fully transparent market structure large enterprises and Internet users will be incorporated into network systems, the use of extremely rich and efficient sharing of information resources and timely communication technology, can completely get rid of intermediate links between them to achieve the two main markets - business and transparent communication between all users, to construct a truly transparent market structure. In this market structure, a large number of commodity supply and demand information in the online public information, not only companies directly to suppliers and users, and suppliers and users can also go deep into the enterprise, significantly reducing the business and users the distance between the competition between the companies as a direct face to face, transparent, fair and real sense of the strength of competition. (d) the formation of multi-polarization of the market competition mechanism With the global reach of the Internet in every corner. Various types of enterprises regardless of size, competing against the world market can be. In general, the organizational structure of large enterprises is relatively cumbersome, if not to grasp and transmit information rapidly changing market, it may be too late to adjust the product structure to unlimited losses. Conversely, some creative, bold reform, to find business opportunities to the development of small companies looking to use the Internet as long as the proper way to build the network through a virtual large-scale enterprises to grow rapidly, grown into an entity type, a wide range of large enterprises. Any business or market players in this multipolar world market, but an infinite permutations and combinations of the elements involved in one, this is the basis for building the virtual enterprise. Internet to avoid the few companies to monopolize the market situation, the formation of multi-polarization of the market competition mechanism. Yahoo, it is free of charge to help users search for information on the Internet, the advertising as their main source of income. In just 5 years, from the little-known small companies to become world-renowned enterprises. Second, the Internet can effectively compensate for the deficiencies of SMEs in the industrial economy, SMEs and large enterprises are obviously there are deficiencies. For example: the market narrow, uninformed, talent scarcity, and lack of funds and so on. However, with the advent of the Internet age, these shortcomings can be offset to a large extent. Therefore, Economics house that the Internet enables SMEs to large enterprises with the same starting line equally competitive. (a) to expand the market, access to new business opportunities extended to the Internet, where the market will be able to expand there. Use of the Internet business, SMEs can get rid of the existing restrictions on small living space, the market expanded to over rely on personal selling or advertising to sell can not effectively reach the distant place, small and medium enterprises with convenient and inexpensive network information services, can be frequently exposure to potential customers at home and abroad, to brief them on their products, services, and corporate culture, or reply to customer inquiries in a timely manner, so that more potential target customers, gain new business opportunities. (b) share information, carry out fair competition It is because of information sharing, the Internet in order for SMEs to compete to win and the possibility of large enterprises. Sharing information resources through the Internet, SMEs gain access to the modern business-critical weak but regular way to collect market information, such as the development trend of the industry; the various features of competitive products and competitive business strategy; products, market demand for the latest News ; individual countries or regions the introduction of new policies and laws and so on. In this way, SMEs can more timely understanding of the competitive dynamics of the industry to make the right business strategy and tactical decisions to adjust positioning. Therefore, the Internet offers small and medium enterprises and multinational companies and large enterprise groups entirely equal opportunities for competition, so competition in the industry more transparent and fair. In fact, some small and medium enterprises make full use of the Internet is provided by the playing field and quickly developed into a profitable large companies. For example: the U.S. sporting goods company Puma was a brink of bankruptcy of small enterprises, the Internet, it's the boss Jochen. Zeitz to the production, logistics and marketing distribution to Internet-related businesses on the 80, the result of a disease from all weaken Puma cat into a man-eating beast. (c) reduce costs and improve product competitiveness lack of funding is an important factor restricting the development of SMEs, however, if the small and medium enterprises take advantage of Internet communication tools, we can effectively reduce costs, improve capital utilization. First, lower marketing costs and procurement costs: SME contact with customers via the Internet, understand and discuss business, can greatly reduce travel costs, fax charges, postage fees and so on; and save a lot of intermediate links, so that enterprises not only to raw materials producing direct procurement of raw materials, but also sell directly to users, greatly reducing marketing costs and procurement costs, and gain more profits. The second is to reduce inventory: e-commerce to provide a This model for enterprises to save an enormous amount of materials, storage and management costs, speed up the flow of funds is very conducive to the development of SMEs. For example, the famous Dell Computer the company is to use daily sales exceeded $ 10,000,000. And, once the operating costs, SMEs can be valuable funds for technological innovation, product development and other fields, promote upgrading of products more competitive. Third, enhance corporate advantage, play a competitive advantage the saying goes, competitive advantage. However, due to poor information, the market narrow defects, and its competitive advantage is difficult to play. However, information on the Internet as a powerful communication tool for small and medium enterprises play a competitive advantage to create good conditions, and improve its level of competitiveness. (a) decision-making fast and flexible small and medium organizations a simple, low levels of management and personnel, internal information loss and distortion, quick delivery, making it easier to strengthen the internal and external coordination, and can make decisions quickly in the short term, flexible to deal with the problem. After the Internet, SMEs and large companies together to share marketing resources, access to critical business decision-making information. And the advantages of its fast and flexible decision-making, to more quickly than large enterprises to adjust according to changes in market demand management policy, product structure, develop new markets.