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From light bulbs to sell services to sell, Philips Lighting busy turning - Southern Weekly

Home> Southern Metropolis Weekly 328> body of the lamp from the sale to sell services, Philips Lighting is busy turning 2009-6-26 16:07:10 Source: Southern Metropolis Weekly views: 3560 Philips Lighting is the thread 0 impression from people trying to a huge light bulb manufacturer, to provide a transition from products to services, \Lin Liangqi hopes to open more of the fashion museum lighting, so that consumers feel that Philips can be very fashionable, can provide more services, not just light bulbs. Southern Weekly reporter Xu Jiong Sun Ten Wen photography show at the Guangzhou International Lighting, Philips Lighting's light Museum of Art IT brand experience is more like a show. Despite displays of ballast and the lamp or lamps, like most of the other pavilions emphasize the concept of LED, but brought in a beautiful model Philips, dancing under the light Phantom of the Opera, stylish. \\Lin served as the past financial officer of Philips Asia Pacific office, the main work is planned acquisition or joint venture, now made into a day from customers concerned about the feelings of \Earlier this month, Philips Lighting in Shenzhen, South China Area Lighting a fashion museum. According to the plan, so the number of fashion flavor of the stores to more than 60 years, and all of them for home lighting products. Familiar figure in 2000 when the IT boom, Founder,[link widoczny dla zalogowanych], Lenovo and other IT stores in China, the layout of the target is near the case. Closer to the market (especially home lighting consumers), Philips Lighting is the next generation of lighting products in China has established - a huge energy-saving lighting products planned step. Philips Lighting is seeking from people the impression of a huge light bulb manufacturer, to provide a transition from products to services, \Just completed the first two years for this \Southern Weekly X Lin Liangqi Southern Weekly: Philips Lighting proposed to be a total solution provider, this change brings to mind a few years ago, IBM, Philips,[link widoczny dla zalogowanych], why change? Lin Liangqi: the transformation of the two companies do have similarities. IBM is a transition from product manufacturer to the process of software services, the transformation of Philips is to meet customer requirements, the next generation of lighting involves a variety of applications, such as longevity, energy conservation, maintenance,[link widoczny dla zalogowanych], recycling, reuse, etc. This involves all aspects of the service problems, as the product provider, Philips certainly be involved. Southern Weekly: The Philips LED strategy, \Lin Liangqi: I hope the feeling of Philips to the market, a little more stylish. Lighting Museum to open fashion, to stores in the form of better products and ideas Philips display, so that consumers can experience. We have opened before the end of May 15 stylish lighting hall, open end of the year will strive to 60-100. Our long-term goal is in the next five or six years, so that stores the coverage extended to all the three cities of China. Southern Weekly: In the past as a financial officer, and you participated in a lot of Philips in Asia Pacific M & A, now in charge of Greater China, the Chinese will not push for a similar M & A? Lin Liangqi: Philips worldwide over the past few years acquired a number of well-known lighting companies, such as the USA Lumileds LED chip company that provides commercial lighting solutions company overall CK, bought in Europe, Europe's biggest home lighting company PLI and so on. The purpose of these acquisitions is to make the Philips solution providers toward the direction of development, and build a complete industrial chain. However, in China, we take the other way. Now most of the joint venture controlled by Philips have become a wholly-owned, which is in China over the past few years we have been doing. The future, we will continue to promote co-operation with Philips as the leading, and take the integration of this road. Southern Weekly: Now, Philips is not only a big move in the LED, many brands are playing the LED card. This means that the future will be a lot of competitors of Philips, Philips's strengths? Lin Liangqi: In the world of lighting company, not a LED industry chain in the investment of more than Philips. Moreover, as the next generation of Philips LED lighting has long been the focus of development. Philips brand is our greatest advantage, we have the most complete industrial chain and strong financial future, we can for the entire city or entire building the lighting system to provide solutions, and even with some air conditioning or heating companies establish building industry alliances. Specific to the Chinese market, although the LED market will determine the future, how many shares too early, but I hope Philips goal is not less than 30%. Southern Weekly: In China, Philips Lighting, the biggest challenge? Lin Liangqi: From the company point of view, we are in China, the biggest challenge facing the industry as a whole varies greatly, how to guide the parties, including end-users to jointly promote the healthy development of LED industry. Street is a good example, many brands that product life is 50,000 hours or even 10 million hours, but may be installed later today, and soon broken, so many examples, let the market do not have the entire LED product confidence. I do not like this kind of thing continues to occur, a typical bad for the whole industry can be affected by the impact of this phenomenon too much. (SMW)

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