Uncertain market environment factors in the decisi

ncycgdxhl

Uncertain market environment factors in the decision-making research: the use of expected utility theory

skanduncertain-tyinarightmanner. Therearenoeasyanswerstoprotectingcon-sumersandagainstproblemswherethereisconsid-erableambiguity. Inpractice, itmaybeextremelydifficulttoobtaininformationtoundertakeuncer-taintyassessment. Futureresearchshouldaddresstheissueofhowtousedifferentalternativetheorytosolvedecision-makingproblemsindifferentsitu-ations. Rererence [1] [2] [3] [4] [5] [6] [7] [8] [9] [1O] Tversky, A. & Kahnenman, D. JournalofRiskandUncertainty. 1992,[link widoczny dla zalogowanych],5:297-323. Ahn,[link widoczny dla zalogowanych], D. Choi. S. Gale. D. , Kariv, S. EstimatingAmbiguityAversioninaPortfolioChoiceExperimentrD]. ConductedattheExperimentSoeialScienceLaoboratoryatUCBerkeley, 2007. Clarke, D. J. AmbiguityAversionandInsurance [M]. DissertationfortheM. Phil. inEconomiesatUniver-sityofOxford, 2007. Einhorn. H. J. & Hogarth, R. M. DecisionMakingunderAmbiguity [J]. JournalofBusiness,[link widoczny dla zalogowanych], 2008,[link widoczny dla zalogowanych],59 (4) :15-2l_Fang, Y. . Aibao, Z. TheDevelopmentofSubectiveExpectedUtilityTheory [J]. JournalofSichuanCol a 1egeofEducation, 2005 (5) :23-28. Hazen, G. B. Subjectivelyweightedlinearutility [J]. TheoryandDecision, 2005 (3) :61-82. Hogarth, R. M. Kunreuther, H. AmbiguityandIn-surar * cedecisions [D]. AmericanEconomicReview ,1985,75:386-390. Hui, S. AnalysisofExpectedUtilityTheoryandProspectTheory [J]. JournalofXi'anUniversityofFinanceandEconomics, 2008,21 (2) :75-79. Jiankang. Z. Subjectiveambiguity. expectedutilityandChoquetexpectedutility [D]. EconomicTheory, 2002 (2O) :159-181. John,[link widoczny dla zalogowanych], Q. RegretTheorywithGeneralChoiceSets [J]. JournalofRiskandUncertainty8 (2), 1994 (26): l53, 65. (Editor: Yang Xiaorong)