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Improve business processes and organization structure (c) - brand (product) management processes and organizational structure design

article was published in vPro management online | [link widoczny dla zalogowanych] com/darticle3/list.asp? id = 35172 | 57
2, index design: In order to achieve the research purposes should be the middle-tier indicators, such as the brand status of research related to the first reference rate The first purchase rates and other indicators, drinks taste test involved (also broken down), color, packaging, and prices.

3, program design: the target object, regional, research methods (such as telephone access,[link widoczny dla zalogowanych], community access, street access, the focus of the meeting, observation, sampling, etc.), personnel division of labor, time, processes, tools (such as table , samples, equipment, gifts, etc.). business blog business processes and organizational structure to improve the management group of sharp (c) - Li brand (product) line management processes and organizational structures.

4, the program tests: Test a small area on the program, modify the program based on test results.

5, Tools for

6, program implementation

7, the information order

8, Information and Statistics

9, Research Report

external agencies such as the commission to do all or part of the research content, the commission should have the appropriate processes to ensure timely access to accurate and effective research results.

must be clear who provided the link provided to whom,[link widoczny dla zalogowanych], who approved, who co-ordination with the content, the positions of the operating instructions and tools.

Second, the brand (product) development

brand (product) development refers to the brand (product) manager of market positioning to the listed organizations from the whole process,[link widoczny dla zalogowanych], the process is reasonable or not directly affect the brands listed success rate, the following design features:

1,[link widoczny dla zalogowanych], the development plan: matters, responsible, timetable

2, market orientation: Based on the macroeconomic, market segment characteristics, competitive conditions Comprehensive analysis, target market segments and forecasts;