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Dołączył: 27 Gru 2010
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 Wysłany: Sob 9:20, 08 Sty 2011 |
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The most valuable resource to any restaurant is a database (CRM) of their regular and loyal clients. Increasing customer loyalty is the one marketing goal that has the most potential to drive consistent business and improve profits. Frequent guests typically account for 15% of a restaurant’s customer base,[link widoczny dla zalogowanych], but they usually contribute to 33% of the total revenue. Researchers at Harvard have found that by increasing frequency of visits by only 5%,[link widoczny dla zalogowanych], profits can be increased anywhere from 25
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