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United States (EUR) per can, what kind of Chinese brands?

foreign acquisition of domestic brands to enter the peak of
Johnson & Johnson acquisition of Beijing Dabao, home care brands to step once again follow the path of a small nurse;
SEB in France spend 2.3 billion, directly from the acquisition of domestic capital markets Supor Cookware with leading brands;
the world's leading beer brand, Heineken began to look to the domestic beer giants, one of the top three Yanjing beer,[link widoczny dla zalogowanych], no doubt have to put on a thrilling Speed!
As more and more foreign investors eyeing the country's handful of strong brands, China's national industry began sending out Hamlet's question -
those who support foreign M & cries of economic globalization against the narrow nationalism to economism, comply with the demand for foreign mergers and acquisitions for the brand, can accelerate the speed of China's integration into the world! And the increase in financial strength, is bound to bring the United States (EUR) per brand and strong backing, Chinese brands will be in the United States (Europe) element of the richness of the live better!
Therefore, the U.S. (EU) yuan to build a strong brand in China, so Chinese brands to achieve international development of the real dream is the largest foreign acquisition of supporters argument. However, the back view of the strong foreign capital after the merger, after the chickens lay eggs is really a good thing?
guide for the future
at the history of the panda of washing powder and hand cream were once MAXAM brilliant moment, but by foreign use, sales plummeted that these two brands on the market today is almost extinct. Nurse in 2004 after the acquisition by the French L'Oreal basically been frozen in a state of the market promised to put before the acquisition have not been met, a small nurse irreversible slide into the low-end, low end, then the low-end, until slowly disappear from the market,[link widoczny dla zalogowanych], the euro has not given a second life small nurse, but became a poison pill, so young, beautiful, lively, lovely little nurse litter quickly become become old, who is now no longer difficult Some charm! This is terrible in Europe (U.S.) dollars!
Japan M & A history of China's brand of ethnic origin, often obvious great care, the Beijing beer, although beer Yantai has become a thoroughly Japanese brand, no name ultimate aim is to try to avoid the anti-Japanese sentiment in China to boycott Japanese goods and people, when people refer to Beijing through the beer, Yantai beer and other Japanese companies hide the side smiling, therefore, Japanese M & A more subtle brand, also the smaller the resistance encountered. Of course, for the Japanese enterprises, firmly in control of Chinese brands have been acquired in the market, the bottom of the core of their brand management.
facts tell us, whether it is the euro, the dollar or the yen is not the final merger in exchange for the honor and flowers, but the shame and tears! Spare the rod, a warning to future generations!
truly create a national brand RMB, but not other
now continue to lose ground with the domestic foreign mergers and acquisitions, contrasting decapitation action to succeed in the overseas expansion of Chinese enterprises face block, almost complete standstill in the state! CNOOC, China Mobile, Sinopec, Huawei, Haier, etc. Basically, no one can succeed outside of the advantages of the brand easily set a precedent! Is described, in front of tight, tight rear to eat,[link widoczny dla zalogowanych]! Liu, Fu Chengyu, Li Dongsheng are struggling to fight in the hope of a revival of the great dream of the Chinese round, but also for the Chinese government to win self-esteem and honor when, hiding in the rear of the local business executives but for their own (stock, cash, etc. ) strongly lobby the interests of the Government to promote the brand selling, history is always surprisingly similar, the nature of the Chinese people once again staged in times of peace, with different heart, with soil in different way! From this point of view, the national interest and ownership of enterprises is not directly related, but the premise of the supremacy of national interests, brand managers should find themselves in the long history of Chinese national role.
economy is no national boundaries, but human intelligence is a national identity! Brand is the condensation and precipitation of national wisdom, which is why Toyota is Japan's representative,[link widoczny dla zalogowanych], the representative of the United States Marlboro! When 50 years later, what brand to the Chinese people as their logo? The original foreign investment to China, not for what the friendly, kind, after all eyes on China's low production costs and rapidly growing consumer market potential. To help our economic development and the Chinese nation's strong, foreign investment had never thought, nor the slightest interest! The nature of capital is the pursuit of attractive profits,[link widoczny dla zalogowanych]! The problem is the nature of capital, we need to increase the nation's bloody human nature and the great dream of national revival!
able to really expand the brand in China is the renminbi in our hands, of course, we can borrow each other often in the hands of U.S. dollars, euros, yen. However, the key issue as the general manager Zhang Yu said tightly held in hand! Chinese people have a future! China will not be manufacturing low-end products, relying on the sale of land, cheap labor and raw materials colony!
When the Chinese government issued a restriction on foreign investment norms for M & A regulations, the fact is that we can really run-off with the foreign market, the most important is the brand must be strong!
Yu-Guo Li, Ph.D., founder of the brand verify the war, home appliances professional reviews, senior trainer, president of brand planning agencies verify the war, engaged in different industries for 10 years of marketing experience, a former manager of famous enterprises KA , marketing director and general manager, once for the Samsung mobile phones, Epson, LG Electronics, China Unicom and other famous enterprises in training, continuing to do consulting for domestic famous enterprises of research and marketing strategy consultancy. a number of articles published in the Contact mail to [link widoczny dla zalogowanych]
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