Brand, channel two hands - two real cases from the

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Brand, channel two hands - two real cases from the operation of county-level marketing distributors how to talk about

Introduction: With the sales center of gravity down, county-level market has been growing attention. In this regard, I chose the TV market in the county more successful of the two cases were investigated and concluded, hoping to help.
Case I:
plate burning war Dingzhou City
Dealer: Sanming Trade (with five delivery trucks, the business staff of 16 people in a good sales network Dingzhou .)
Dingzhou Overview: Located in the south of Baoding, population 1.2 million. Dingzhou is a typical agricultural county in the middle level of consumption. Due to transportation reasons, the impact of liquor consumption by the relatively large Shijiazhuang. Market Overview burning city
board: Go to Dingzhou has been 3 years, the main selling varieties: yellow plates, Fu plate, the old hotel series; Distribution rate: 90% of the terminal, circulation more than 95%; market share: 60% .
Operation Record:
1. Select Brand:
2002, the market is not an absolute Dingzhou strong brand. General Yin Sanming commerce decided to select a new product. After a period of study, his eyes locked in the .) However, the final choice of the board of Sanming city business. Turning to the reasons, General Yin told reporters: Dingzhou create a model to fight the market, the dealer promised adequate support. dealer. Then, according to the map Dingzhou the overall distribution by aspect, listing details of the Distribution Plan. General Yin told reporters: also relevant and timely follow-up service. the hotel to frequent promotions, the second groups of terms to give them enough profit margins, but also according to the corresponding support in the amount of purchase. The role of early is important because the dealer in the county for so many orders will be opened they will basically come. We can not spend a meal together some money, can make the product distribution rate has been greatly improved.
3. late maintenance:
product volume, the market should also keep up with maintenance. In this respect, Yin always thought to be more places, see more, think more. The so-called This can solve the problem, even if no problem can be strengthened feelings.
General Yin inspection found in the market, most officials, employers and other consumers do not drink liquor consumption characteristics not a feast, but also throughout the year was like that. Yin and believe that these are brand loyal consumers and connoisseurs of good communicators, it is easy to bring word of mouth. So General Yin decided in the summer (because only this summer, some consumers still drink liquor) strongly functioning hotel. Facts have proved that the brand name of the operation of the summer brought a good spread of results.
For example, the hotel shop for credit and running many dealers headache. To minimize this loss, Yin total effectiveness and credibility at the hotel will be divided into several levels,[link widoczny dla zalogowanych], and then the specific operation. After grading, the hotel owed much less.
addition to market maintenance, the product life-time replacement is also an important factor in brand extension. General Yin said: .

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