Enterprise Crisis Management _3582

e707004304

Enterprise Crisis Management

The wave of the market economy, any business are likely to experience crises anywhere, so-called Production and business activities of enterprises will inevitably encounter some problems. If the crisis not handled properly, will enable enterprises to set up many years of hard work a good image of the drain. Establish a sense of crisis and take preventive measures, is a modern enterprise should be an important issue. This will be a number of aspects of enterprise development, focusing on the possible crisis and its preventive measures. Enterprises of all sizes, business size or industry sector are, every day face the possibility of a variety of crisis, in the event of crisis, if not properly handled, not only financial loss for enterprises, and further affect the community public and consumer interests and life and property and the associated corporate image will be damaged, or even shake the foundation of business. One, crisis management overview (a) the meaning of crisis management is crisis management organizations or individuals monitored by the crisis, the crisis early warning, crisis decision-making and crisis management, to avoid and reduce the harm crises, and even crisis management activities into opportunities. Crisis management involves five main aspects: 1. Crisis management to crisis situations take preventive measures, and to minimize the impact of the crisis. 2. Crisis management plan ahead, before the crisis to make the response and recovery plans, crisis management for staff training and prepare for the organization or community to cope with possible future crisis and its impact. 3. In a crisis situation occurs, the crisis managers need timely initiative, in the shortest possible time frame to contain the crisis. 4. When the crisis threatens court press, the impact in the immediate, crisis managers need to cover everything, can not be overlooked any aspect. This means that this initial period of crisis to use different resources, manpower and management methods. 5. After the crisis, managers need to manage the recovery and reconstruction. This also means that this time the use of resources, manpower and management methods with the crisis of the early and mid vary. Crisis management is the essence of crisis management requires both a use of authority and use of democratic decision-making process, in this environment, a flexible but highly stimulating intensity decision. In times of crisis, unruffled can keep a cool head, is a measure of the quality of business leaders an important criterion. The implementation of business leaders is the best guarantee of its subordinate, and this execution from the usual preparations. Crisis management is the key to capture the opportunity, before the crisis to control tissue damage. Organizations to develop crisis management plan will help the survival and development. (B) Crisis management features 1. Stage. Enterprises are facing a crisis includes a disaster, accident, or product-related failures. If no complete crisis management plan in the event of crisis, will cause great harm to companies. Many companies before the crisis surfaced, there is almost always a sign of a little, so business operators can be tracked. The outbreak of the crisis generally will show the development stages. 2. Uncertainty. Crisis occurs or not and the timing can not be completely controlled. Thus, the resilience of the management and organization of daily crisis management planning and exercises, can reduce the uncertainty of the crisis impact on the business to help other personnel within the enterprise to face crisis. 3. Time urgency. Crises often comes suddenly, policy makers must make quick disposal measures and response, under conditions of limited time, how to obtain all relevant information, make the right decisions to curb the expansion of the crisis is business management who It should be noted to be key. 1967 Apollo spacecraft fire, killing three astronauts were killed; 1986 Challenger space shuttle explosion and so on, things happen very quickly, NASA sudden unclear what went wrong in the end the result of accidents, but major media and public concern about these incidents, so NASA must immediately investigate the incident and the external description. 4. Effect of double-sided. The crisis is not necessarily bound to endanger the survival of enterprises. Crisis, the effectiveness of the size of its negative effects as how to deal with the crisis, crisis. Improper handling will enable enterprises to be adversely affected or they have been eliminated. Similarly, the crisis management properly would bring a new opportunity and transfer, and even be able to do further substantially improve staff morale within the enterprise. (C) the basic elements of crisis management, crisis management has two basic elements: the crisis early warning and crisis management. 1. Crisis warning. The best crisis management is early warning of the crisis and avoid crisis. Crisis management is not only concerned about the hazards after the outbreak of the crisis, but also before the outbreak of symptoms. The outbreak of the crisis is enormous damage to the enterprise, and the impact of the crisis on business will only intensify. Therefore, enterprises must establish a sound early warning system of crisis. 2. Crisis (1) crisis management preparation. Once the crisis can not play a role in early warning, you should be prepared for crisis management. For disaster drills held regularly or irregularly, the purpose is to allow employees to the company when in crisis, not panic-stricken. (2) the crisis is recognized. Crisis, including the right to confirm the classification and collection of the crisis and crisis-related information, to confirm the extent of the crisis. Classified in crisis often only pay attention to the technical level,[link widoczny dla zalogowanych], the neglect of issues of public feeling. And often the root causes of the crisis lies in the public feeling. Degree of validation of the crisis should do more to collect on the (3) crisis control. Depending on the situation requires crisis management priorities identified, which requires making some tough decisions, and to quickly. (4) resolution of the crisis. Resolve the crisis, the most important thing is speed. If a timely and effective resolution of the crisis, the crisis can be avoided losses to the enterprise. Second, the crisis of crisis early warning early warning system is an enterprise based on the external environment and internal conditions change, the risks of the business to predict the future and the police. (A) of the enterprises to establish the significance of the crisis early warning system for crisis warning businesses through the crisis early warning, enhance immunity, resilience and competitiveness, to ensure that enterprises panic, possible trouble. Crisis early warning mechanism set up an enterprise is the key to a sound system of crisis prevention, crisis information protection and smooth transfer channels in order to establish measures to deal with the crisis. At present, an increasingly competitive market, companies need to establish a crisis early warning mechanism. (B) early warning system 1. Risk and risk assessment. Enterprise crisis early warning, the best starting point is the risk and risk assessment. (1) risk analysis. Risk analysis generally follow the following steps: First, identify risks, confirm the threat, danger, and what things might go wrong, then identify how best to manage these risks, and then into action. Risk analysis, the source must first be aware of the risks, the risk is nothing more than the source of the following: 1, the internal sources. Internal, corporate structure and corporate venues in which; 2, near the source. Business enterprises around the neighborhood; 3, an external source. Surrounding community businesses. Corporate crisis management through risk analysis, in the enterprise to develop appropriate measures and plans, the risk from the enterprise's internal to the external transfer. (2) risk assessment. Risk assessment in terms of priority to produce useful to determine the right weight. Out the priority list based on the manager checked the inventory in the system weaknesses, quickly identify crisis caused by the breaches of the. Impact on risk, survival risk, look at the risks and the assessment of degree of attention required to determine the area, building, process, equipment and staffing levels in order to quickly achieve: 1, to check what was destroyed; 2 provides preliminary estimates of losses and therefore needed to respond to the estimated use of resources; 3 confirmed, but little or no consideration of the need to consider the regions or groups. 2, corporate crisis early warning signal. The outbreak of the crisis most companies have some signs, such as timely management of the enterprise to capture these signals, can enable enterprises to run away from crisis. Enterprise crisis early warning signals: sales and profits; financial indicators; Human Resources cost overburdened; risk clients. 3, crisis early warning paradigm. Paradigm of enterprise crisis early warning are: industry, corporate crisis crisis early warning, early warning of major events and corporate enterprise crisis crisis crisis warning industry. (1) industry crisis warning business crisis. When the crisis in the industry, the enterprise is difficult to avoid a crisis, the crisis can be said that the industry would trigger a general crisis, the crisis in every industry are likely to be companies in the industry early warning signals of crisis. If concerned about the crisis in the industry, enterprises are difficult to crisis early warning. (2) early warning of major business crisis events. Major events, both the development of the economy into a stagnant, companies will also hit. Also significant events to combat consumer and investor confidence, the enterprises not only to face a decline in sales, but also faced the problem of corporate funding and financing. When a major incident, the company can do is start the crisis early warning and processing system, as far as possible to minimize the damage the crisis. (3) corporate crisis warning the industry crisis. When the industry of a business crisis, a crisis can make the sign of the industry, and thus may lead to other enterprises with the industry crisis, giving the industry a signal other companies to enable them to adjust corporate strategies, the crisis minimize or avoid damage to crises. 4. Warning of enterprise crisis management mode. Under the impact of the crisis, companies are able to calm the crisis and the smooth solution, a good crisis management plan and the handling is absolutely necessary. However, due to the crisis faced by enterprises due to people, time, the ground is different, with each enterprise has a different organizational characteristics, so companies have a crisis management mechanism should be, more or less will be different . (1) Haier's OEC management model. OEC is a day for each round to doing the control and management. OEC management model means that enterprises have done every day in possession of all the person has management, control content, and based on work standards in matters of the respective control regulations, the daily results of the implementation of the plan targets were summarized and correction, so as to achieve control of the day, every control. Haier's OEC management model focuses on the daily business management of employees is a sense of crisis, and establish a sense of crisis staff is the best way to prevent corporate crisis. (2) Little Swan Little Swan people believe that today's success does not mean that tomorrow's successful end products, enterprises have end, while the market is not doom. Little Swan are often compared with the domestic and foreign counterparts, identify gaps, develop measures to continually improve the product, to meet market demand. Little Swan Company and employees a sense of crisis management from a profound understanding of the crisis and the crisis in education for all employees. Company-wide elimination of the crisis in the bud, employees make sure their jobs are no problems, so avoid the crisis of the whole company. Proved management of the crisis early warning and effective business management tool. (3) Rongshida of Rongshida of By operating the links, all levels of the whole process of comprehensive management to ensure that all sectors, all levels, all elements of the defect tends to They believe that a healthy development of the enterprises must have a sound management system, companies want to have long-term development, we must fight in the early management of the enterprise base, and can not wait until the crisis moment before going to the emergency remedy.